Oftentimes, when marketing leaders preach their go-to-market strategy , it is littered with promises of press hits, bold messaging, social virality , and demand generating content. All are important aspects of any successful marketing plan, but, when considered in isolation, they are short-sighted. They often fail to consider one looming business reality that can trigger painful stress fractures amongst your team if they aren't treated early.
Nonetheless, internal communications are critical in helping you run a faster, more efficient team. Whenever I have helped a company with its go-to-market strategy and execution, I focused a portion of my strategy on internal communications. This phrase originated on propaganda posters in WWII. The objective was to remind servicemen to avoid careless talk about secret information that might be of use to the enemy. For startups, the phrase can be used as a powerful metaphor to remind team members of what should and shouldn't be said outside the office walls.
This list can include: launch dates, financial or other stats, revenue numbers, funding details, client information, etc.. Much of this information may seem obvious, yet creating a document and distributing it not only to your team thereby opening the dialog for discussion but also to new recruits can prevent potentially disastrous missteps. I've always said that if I ever wanted to be a tech gossip columnist and, no, I do not , I would become an Uber driver and simply troll the latest tech scenes after happy hour for inebriated coworkers from hot tech companies.
The things people say while in a ride share with their coworkers would be plenty enough juice to keep a column humming along. Its necessary to give an overt reminder to your team that people are listening and word in today's digital world travel fast.
Prevention of crisis communication is the first thing your company should prioritize. These posters were widespread and mass produced , aimed at improving domestic morale and encouraging enlistment, citizen involvement, conservation and other efforts to help the war effort abroad and at home.
The U. A similar campaign was created in Great Britain, as well as Canada and other states sympathetic to the Allied war cause. The dissemination of the physical posters was coordinated through organized groups that volunteers would plaster on a variety of public spaces , including churches and schools.
Even though the propaganda campaign in the U. The OWI campaign commissioned unpaid artists to submit their work, using various symbolisms to get the message across. Guilt was undoubtedly the biggest emotion artists were trying to stir in viewers. But, while the possibility of causing a death was made explicit by these posters, they also served another function: preventing people from spreading rumors that might sap morale.
One of the most famous — or maybe I should say infamous — spies in history was the Dutch dancer Mata Hari. Well, Mata Hari was the name she used when she performed as a dancer in Paris in the early s.
The online Encyclopedia Britannica explains that Mata Hari was romantically linked to a number of men. Many of them were military officers around the time of World War I. Both Germany and France must have believed some of those officers would have loose lips around this beautiful woman, because the two countries sought to get secret information from her. But when French officials suspected she was spying for Germany, they arrested her. She was tried and found guilty of supplying Germany with information.
She was shot by firing squad on October 15, It is unlikely that Mata Hari was responsible for sinking any ships. And she may not have been a spy. Some documents reportedly prove her innocence. Although her relatives may find that evidence to be cold comfort -- after all, her reputation remains damaged. Keep in mind that you do not have to be in the middle of a war to use that idiom. Until you are ready to launch the secret product it is best that no one else knows. Kelly Jean Kelly was the editor.
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